Viral or Successful?

Here's an article from the Guardian that looks at whether YouTube darlings OK Go are a successful band, or just a viral video sensation.

Yes, you know their videos "Here It Goes Again" and the new big smash "This Too Shall Pass". But do you know their music? That is to say, other than these two songs, how well do you know OK Go's stuff? Did you know their new album, Of The Blue Colour Of The Sky, came out in January?

Did you know it's sold fewer than 25,000 copies in the U.S.?

So everyone heralds OK Go for representing the magic of YouTube and viral video. But that formula hasn't turned into financial success for them. I have a feeling there are more fans of OK Go's video than their music. So is the YouTube generation going to work to the benefit of the artists?

Or do we just want it all for free, and for the time being?